Since the mid-1980s, growers in the tropics, from Latin America to Africa, have been increasing their production of roses, carnations and other flowers to meet growing demand in the United States and Europe. Ninety percent of the cut flowers and ferns imported into the United States come from Colombia, Ecuador, or other Latin American countries, and Kenya provides one-quarter of the European Union's bouquets. Those roses you bought for your valentine were probably raised in a tropical country, and many of the ferns in your bouquets are grown in Costa Rica and Guatemala.
The rapid growth of the floriculture industry has created welcome jobs in Latin America. Sales of the smooth, dark-green fern known as "leatherleaf" bring in $52 million annually to Costa Rica, where fern farms employ 6,000 people at salaries above the rural average. In Kenya, flower production has become the second-largest source of foreign exchange, behind tea and ahead of coffee.
However, flower cultivation has very often come at the expense of healthy ecosystems—and the well-being of workers and surrounding communities.
Flower and fern growers tend to use liberal doses of agrochemicals—and because flowers are not food, governments do not impose restrictions on pesticide use. With only weak government controls, pesticide and fertilizer use on flower farms can threaten the health of workers and neighbors as well as local drinking-water supplies. In many cases, the governments of importing countries require extensive pesticide usage to ensure flowers are free of pests.
Cultivating Earth-Friendly Flowers
Rainforest Alliance Certified flower and fern farms comply with the strict requirements of the Rainforest Alliance Sustainable Agriculture Standard, which protects ecosystems and wildlife habitats, conserves water and soil, promotes decent and safe working conditions, and ensures that farms are good neighbors to rural communities and wildlands.
Florverde® Sustainable Flowers
Florverde® Sustainable Flowers builds on more than twenty years of experience in developing, promoting and implementing responsible codes of conduct, standards, and sustainable agricultural practices. Today, Florverde® Sustainable Flowers is an independent social and environmental standard for the flower sector that is backed by a strong team of agronomists, social workers and other professionals. This team is responsible for reviewing and updating the standard under the guidance of an advisory council made up of flower growers, agronomists, non-governmental organizations (NGOs), and government officials. Any major changes proposed must also be submitted for public consultation.
Although Florverde® Sustainable Flowers is responsible for setting the standard and obtaining stakeholder approval, the certification itself is awarded by third party certification bodies, such as SGS, Icontec and NaturaCert. The certification process includes reviewing farm documentation, inspecting farms, interviewing workers, and reviewing lab tests results.
Please visit Florverde.Org for additional information